Privacy policy

Last updated: April 22, 2025

This Privacy Policy describes how Market Fit Australia (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from marketfitaus.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You

  • Contact details: name, address, phone number, and email.

  • Order information: billing address, shipping address, payment confirmation.

  • Account information: username, password, security questions.

  • Customer support information: any details you include in support inquiries.

Information We Collect about Your Usage
We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include:

  • Device and browser information

  • Network connection details and IP address

  • Pages viewed, links clicked, and other actions taken on the Site

Meta Pixel, Advanced Matching & Conversions API
To maximize our advertising results and deliver more relevant ads, we use Facebook’s Meta Pixel, advanced matching, and Conversions API. This continually updates with Facebook’s latest advertising technology and shares the following customer activity data with Facebook:

  • Page and product views

  • Items added to or removed from cart

  • Search terms

  • Customer Click ID and Customer Agent ID

  • Initiated checkout and Purchase events

  • Payment information

  • Customer name, email, phone number, and address (for advanced matching)

Customers can disconnect their Off‑Facebook Activity at any time by changing their Facebook settings. For more information on how Facebook uses this data and how to manage Off‑Facebook Activity, please review Facebook’s Off‑Facebook Activity Help Center and Advanced Matching Overview.

Information We Obtain from Third Parties

  • Vendors and service providers (e.g., Shopify, payment processors).

  • Analytics and advertising partners who collect information on our behalf.

  • Third‑party tracking technologies (pixels, web beacons, SDKs).

Any information obtained from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

  • Providing Products and Services. To process payments, fulfill orders, manage your account, arrange shipping, and handle returns/exchanges.

  • Marketing and Advertising. To send you promotional communications and to display tailored ads on our Site and across third‑party networks (including via the Meta Pixel and Conversions API as described above).

  • Security and Fraud Prevention. To detect, investigate, and act on potentially fraudulent or malicious activity.

  • Communicating with You and Service Improvement. To provide customer support and improve our Services.

Cookies

We use Cookies to power and improve our Site and Services (including remembering your actions and preferences), run analytics, and optimize performance. We also allow certain third parties to set Cookies to tailor advertising you see on other websites. You can disable Cookies via your browser settings, but this may negatively impact your experience.

How We Disclose Personal Information

We may disclose your personal information:

  • To service providers (e.g., payment processors, fulfillment partners, cloud storage).

  • To business and marketing partners for advertising and promotions.

  • With your consent or at your direction.

  • To affiliates within our corporate group.

  • In connection with legal requirements (e.g., subpoenas, mergers, bankruptcies).

We do not share or sell sensitive personal information about individuals under 16.

User Generated Content

Any reviews or content you post publicly become accessible to anyone and are beyond our control. We are not responsible for how others use or misuse that information.

Third-Party Websites and Links

Our Site may link to third-party websites. We are not responsible for their content or privacy practices. Please review their policies before providing personal information.

Children’s Data

We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us to request deletion.

Security and Retention of Your Information

No security measure is perfect; please avoid sending highly sensitive information over insecure channels. We retain your data as long as necessary to provide Services, comply with legal obligations, and resolve disputes.

Your Rights

Depending on where you live, you may have rights to access, delete, correct, or port your personal information; restrict processing; withdraw consent; and appeal decisions. You can exercise these rights via our Site or by contacting us as described below.

Complaints

If you have concerns about our privacy practices, please contact us. If unsatisfied, you may lodge a complaint with your local data protection authority.

International Users

Your information may be transferred and processed outside your home country. Where transfers from Europe occur, we rely on mechanisms such as the European Commission’s Standard Contractual Clauses.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at marketfitaus@gmail.com or contact us at 241 Crown Street, Darlinghurst, NSW, 2010, AU.